Queen Beyonce has just lined her coffers with an additional $50 million dollars. If you ask where then you didn’t read the headline…lol…Its Pepsi duh …lol..
Here are the details of the deal as reported by Yahoo News :
The campaign won’t just include TV and radio commercials or magazine and billboard ads. Beyoncé’s image will appear on a limited-edition run of Pepsi cans and will receive a multi-million dollar Creative Development Fund for the co-creation of relevant consumer content.
The Beyoncé Pepsi can, developed by both parties, will debut in Europe in March 2013. In recent history, Michael Jackson is the only other person to have his image appear on a Pepsi can.
Record labels have reduced marketing and promotions budgets so the Creative Development Fund is especially appealing to a musician. The fund is expected to support the singer’s concerts, videos and photo shoots, among other ideas, Lee Anne Callahan-Longo, the general manager of Beyoncé’s Parkwood Entertainment, told The New York Times.
If you ladies are paying attention that are aspiring to be the next Beyonce just remember to keep your brand management on point.
Beyoncé commended the soda brand for supporting her creative endeavors. “Pepsi embraces creativity and understands that artists evolve,” she said in a statement. “As a businesswoman, this allows me to work with a lifestyle brand with no compromise and without sacrificing my creativity.”
Pepsi and Beyoncé’s first project is a “Live For Now” global TV commercial due out in early 2013. Pepsi will also sponsor Beyoncé’s Super Bowl XLVII halftime show on February 3.